Brands
Owing to big businesses, training, and exposure expected and sometimes acquired by local agencies through their global affiliates, a number of lost accounts are met with trepidation on the part of the local agency, as regards their success without an affiliate. A recent acquiring of the Air Bartel African Account by Ogilvy Worldwide, has transceded to their local Agency Prima Garnet Nigeria, a fact that probably left some of the last account holders wishing things were different. In a recent interview with NCHEDO OKEKE, the CEO of Saatchi and Saatchi, Asia, Middle East and Africa, Mr Francis Simon, intimates that often times, creativity and hard work needs to work with the goodwill of being affiliates, for greater success to be achieved in the industry. Excerpts:
Encouraging African Creativity
I will give you one hint Isreal, Saatchi and Saatchi isreal.They won their first cannes lion this years and i am so exicited for them ,they”ve been trying for a while ,and they kept at it ,and now they have won.THE first thing is try and enter, don”t be afraid come to the festival to learn , to look at the rest of the world. Then again it”s just a matter of finding your own way , don't copy.
Brands
Creativity is the basic in Agency Networks —Saatchi & Saatchi CEO
The Dawn of Awards: ADVAN plans its annual Marketing Excellence award
FEW weeks after the announcement of the Association of Advertising Agencies of Nigeria, AAAN, LAIF awards, the preparation for the formal presentation of the Superbrand awards to deserving winners, and with the Outdoor Advertising Agency of Nigeria, OAAN yet to make up their mind on the date for their proposed Outdoor award, if there will be any, the Corporate Advertisers in Nigeria under the auspices of Advertisers Association of Nigeria, are definitely moving forward, as they plan big for their next award slated for the10th of September at the Oriental Hotel, Lekki.
Nokia Highlights Dangers of Counterfeit Products at China Tour
CONTRARY to the general impression that all mobile devices manufactured in China are substandard, Nokia has declared that this is far from the truth.
The Head of Government Affairs for Nokia Middle East and Africa, Jussi Hinkkanen made this known during a media tour of Nokia's manufacturing facility in China recently. The plant is one of Nokia's nine manufacturing facilities across the world and Hinkkanen says the phones produced there undergo the same stringent quality controls and tests that have made Nokia the world's leading brand in mobile devices.
Re-inforcing the Original, as Maltex bounces back
IT was the first ever malt drinkin the Country, back in its early years, it was known as Dumex Maltex, sold as a tonic from the drug stores, and was an important. 43 years down the line, it has gone through a number of transformation; it is now a Nigerian product, produced at the Consolidated Brewery's Factory at Agbara, is now known simply as Maltex and recently, has acquired a metalic label, a new crown cork and crate to go with the revolving modern look.
LAIF keeps getting better as AAAN plans building a world class award
Following what most would have tagged a disappointing outing at the last International advertising Festival, Cannes Lion, Advertising Agencies in Nigeria under the auspices of Association of Advertising Agencies of Nigeria, AAAN, are reloading this years edition of their yearly creativity award, Lagos Advertising and Ideas Festival, LAIF, in a bid to making it bigger, better, more challenging and more poised to compete with international standards, and ensure greater recognition globally. It was an opportunity also for members of AAAN to speak for themselves on the issue of their relevance to world creativity level.
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